Founder and CEO
Carbon Credits Advisor
Chief Creative Officer
‘Nature, to be commanded, must be obeyed.’ - Sir Francis Bacon. Words that Jeff Lubrano works and lives by. Jeff founded Studio Fertile, in Paris in 2005, a studio dedicated to creative environmental, and digital design with purpose.These are the words that Jeff Lubrano works and lives by.
After being the youngest journalist in France to launch his own magazine, ‘NOWAY Skateboarding Magazine’ in 1988, Jeff went on to become director of communications for Veolia in Switzerland (specialising in all aspects of waste management and sustainability). Following that, he was based in Germany and worked for Électricité de France (EDF), EDF is Europe’s largest electricity company, is committed to building a net-zero energy future.
Jeff’s new venture in Normandy resulted in the ingenious ‘Les Pailles La Perche’ - organic straws made from straw. They caught the attention of Greta Thunberg, whom he met when she was awarded the Freedom Prize during the Normandy World Peace Forum 2019, in France. He is an affiliated member of the Circular Economy Club, the Alliance Française des Designers and Ambassador in Paris to the 5 Gyres Institute, and is a fervent defender of environmental endeavours, both philanthropic and commercial, with conscience. Jeff marries his love of the environment with his creative skills and will ensure all the Lord of the Trees communications reflect the mission and values of our organisation.
Chief Sustainability Officer
Head of Partnerships
As of 2020, over a million trees have been planted on his 242Ha ‘Auria’, research property, lowering the water table by over 2 metres and seeing a return of wildlife to the area. Degraded land up and down the catchment, that had not carried crops for 60 years or more, is gradually recovering and able to grow crops.David’s work has been widely recognised, a finalist in the category ‘Meeting the Greenhouse Challenge’ in 2009 at the United Nations Association of Australia, ‘World Environment Day Awards’ and again in 2011 in the ‘Individual Award’ category.David is now assisting Lord of the Trees with the development of direct-seeding technology, that will enable a myriad of endemic plant species to be established over vast regions of land that are not accessible by machines. David’s discoveries and understanding of subtle, previously-unrecognised influences affecting plant survival and growth rates, allows Lord of the Trees to address relevant challenges in the ecosystems in which we work.
For many years Kate was a corporate high-flyer. She had a hugely successful career as a highly sought after communications and PR specialist. During this time she worked with internationally recognised brands including World Vision, P&O Cruises, the Make-A-Wish Foundation, the Starlight Children’s Foundation, BedShed, Homeloans Ltd, Australand, Sanwa Vines, and Dilmah Tea.
A decade ago, Kate turned her back on the corporate world to help small and medium-sized businesses like Lord of the Trees gain media exposure in print, on the radio and on TV. Every year, Kate controls hundreds of hours of TV and radio time, and hundreds of pages of national, local and specialty newspapers and magazines. She knows the media world inside out, and uses her knowledge, experience and contacts to help us get featured on some of Australia’s biggest TV shows, radio stations and in some of the nation’s biggest circulating newspapers including.Apart from her extensive knowledge industry experience, Kate is known as an engaging, generous presenter and for her warm, welcoming and surprisingly (for a PR person) genuine nature.